News Tower advertising is part of planning the newspaper you publish each week: review the ads you can pursue, consider their quality options and decide how they fit alongside news. The official store names an ads salesperson among the newsroom's roles, while the full-release overview includes advertisements in newspaper composition. A useful current reminder is the ads-menu red dot, which reappears on Thursday if ads remain to be done. Start with those available opportunities, then plan the edition around work you can finish by Sunday. Official newsroom roles · Official advertising reminder
Give advertising a place in your weekly plan
Review advertising alongside the stories you want to publish instead of treating it as a decision left until the edition is almost ready. Identify which ad opportunities you intend to pursue and what material you want to reserve room for in the newspaper. The official release announcement describes composition using articles, photographs, charts, illustrations and ads, making page allocation an editorial decision. Your planning goal is to choose a mix you can complete, rather than assuming that every available addition belongs in the same edition. Official newspaper composition overview
Give each intended ad a clear place in that plan before expanding the workload around it. Consider whether you are pursuing advertising income, a particular publication goal or simply using capacity that your current news selection leaves available. These are planning reasons to compare, not promises about which choice earns the most. Keep the beginner guide nearby if you need to reconnect the advertising decision with the larger weekly publication cycle.
Use Thursday's reminder as a review point
The July 20, 2026 Setting The Record Straight update says the red dot on the ads menu reappears on Thursday when there are still ads to be done. Use that reminder to revisit advertising work that remains relevant to your edition. Its documented purpose is to draw attention to unfinished ad opportunities, rather than establish a universal deadline for starting every ad. The useful response is to review what remains and decide what your current plan can accommodate. Official Thursday reminder change
At that review, compare the ads you still intend to pursue with the material already selected for publication. If your priorities have changed, revise the intended mix before committing more work to an option you may not use. If an ad remains important, check its current status against the edition you are preparing. This makes Thursday a deliberate decision point without assuming that the reminder creates new deals or guarantees enough time to complete them.
Consider illustrations as an advertising option
The official Age of Photography update introduced illustrators who can add illustrations to ads for additional money. That June 2024 announcement establishes a specific connection between illustration work and advertising, beyond the general presence of graphics in the newspaper. It gives you a reason to examine illustrated ads when considering how to improve an advertising plan. Use the opportunity shown in your current game when deciding whether that additional work suits this week's edition. Official illustrator introduction
Compare the illustrated option with the ad you would otherwise publish, including whether you can complete the intended version in time. The relevant tradeoff is the additional advertising opportunity against the other material you also want to finish. An illustrated ad can therefore be worth investigating without becoming an automatic instruction to illustrate every ad. Keep exact current eligibility and payment details tied to the offer in your game rather than importing an old reward table.
Read Brand Strategist's effect precisely
The July 2026 update introduced Brand Strategist, a trait that adds a quality star to an ad. This is a documented advertising-related trait to consider when reviewing staff and the work you intend to publish. Preserve the effect as stated rather than converting a quality star into an invented percentage revenue bonus. The reporters and traits guide provides the broader context for assessing employee traits. Official Brand Strategist description
If Brand Strategist is relevant to your current staff, include that known effect when comparing your advertising options. Keep the trait and illustration decisions distinct, because the sources describe them as different features. The available evidence does not establish an exact combined payout, so evaluate the result the current game actually offers. That keeps the staffing decision connected to a real ad rather than an unsupported claim about a universally best employee setup.
Weigh advertising space against article space
Suppose your planned edition has room for an ad you want to publish, but including it means reconsidering part of your news selection. Compare the edition with that ad against the edition with the displaced story, considering the purpose of each item. The official game description says editorial tone, tags and composition affect readers' perception, reactions and sales, so the newspaper has goals beyond adding more advertising material. Your choice should reflect the edition you intend to make, rather than an assumed rule that more ads always produce a better result. Official editorial choices overview
One planning approach is to identify the material central to your editorial aim before allocating the remaining room. Another is to start from an advertising opportunity you particularly want to pursue and see which news selection still supports that aim. Neither approach is presented here as a tested profit optimum; they are ways to make the tradeoff explicit. If the capacity question persists across editions, use printing and more pages to examine expansion separately from the content choice.
Keep the publication decision connected to completion
Before treating an ad as part of the finished edition, check that the version you intend to publish is ready. If you planned an illustration or relied on a quality-related trait, compare the actual result with that intention. Revisit the page allocation if the intended material is unavailable, rather than counting it as completed because it appeared in the plan. The production chain guide can help you investigate unfinished material without changing the advertising goal itself.
After publication, compare the edition with the decision you set out to make. Look at which ads you actually included, what news accompanied them and which optional improvements you completed. Use those observations when choosing the next week's workload, while keeping any change in results separate from an unproven single cause. This gives you a practical advertising review without attributing every sales movement to one ad or one trait.
Treat Advertorial as a separate publication goal
The July update also introduced the Advertorial achievement, whose stated goal is to print at least 50 ads. That is a documented publication milestone you may choose to pursue alongside your newspaper's other aims. Keep it separate from the question of which individual ad is most profitable or which edition best suits your editorial plan. Printing toward an achievement measures a different objective from establishing an optimal advertising strategy. Official Advertorial achievement
Details to check before committing
The reviewed sources support the advertising role, newspaper ad composition, Thursday reminder, illustrated ads and Brand Strategist's quality effect. They do not establish a current complete ad-tier chart, exact rewards, unlock requirements or a guaranteed profit formula. Check those offer-specific details in your current game; this guide was reviewed on October 20, 2026.